Content strategist, writer and editor with more than 20 years of experience leading content creation, strategy and marketing initiatives for both B2B and B2C audiences. Demonstrated success in launching, scaling and managing content operations that align with business objectives, engage target audiences and drive measurable results. Skilled collaborator with cross-functional teams, combining creative vision with data-driven insights to deliver outcomes. Expertise includes brand voice development, digital publishing, SEO and leveraging digital marketing tools to maximize content performance.
Professional Experience
Content Marketing Specialist
EROAD | 2021–2024
- Created and managed marketing collateral for a leading technology company in the commercial transportation industry, including blogs, product sheets, white papers, guides, email campaigns and internal communications
- Developed content strategies that highlighted product benefits, supported sales initiatives and enhanced customer engagement.
Content Specialist
TPD | 2020–2021
- Produced blogs, website copy and other marketing collateral for a staffing industry leader.
- Played a key role in a major website redesign, crafting copy that improved user experience and reinforced brand identity.
Content/Operations Manager
Lift Ventures | 2015–2020
- Designed and implemented content formats, processes and strategies for a portfolio of niche websites in careers, education and ecommerce.
- Collaborated with developers on front-end site improvements and backend tools, including wireframes and specifications.
- Recruited and managed remote teams of freelance writers, overseeing the production of hundreds of content pieces monthly.
Editor
Pamplin Media Group | 2014–2015
- Directed editorial operations for two weekly newspapers and their digital counterparts, enhancing content strategies to attract new readers.
- Edited and authored news, features and opinion pieces while managing a team of in-house writers.
Content Manager
CareerBliss.com/CyberCoders.com | 2011–2013
- Developed and executed comprehensive content plans for career and recruiting websites.
- Created articles, blogs, email campaigns and marketing materials while managing in-house and freelance contributors.
- Marketed content through social media, partnerships and media outreach, driving audience growth and engagement.
Editor
Patch.com | 2010–2011
- Launched and managed a local news website, overseeing site operations, content creation and audience engagement strategies.
- Produced and edited a high volume of weekly content while managing freelancers and contributors.
Editor
The Orange County Register | 2006–2010
- Edited and wrote articles and headlines for print and digital platforms, ensuring clarity, consistency and adherence to editorial standards.
- Published stories to the website and refined content for online audiences.
Editor/Designer
OC POST | 2006–2008
- Selected, edited, and formatted content for business and community news sections of a daily newspaper.
- Designed page layouts and tailored stories to fit succinct publication formats.
City Editor
The Hollister Free Lance | 2005-2006
- Managed daily editorial operations, overseeing content production and newsroom workflows at daily newspaper.
Professional Certifications
- Digital Marketing Science – University of Oregon (2024)
- Email Marketing – HubSpot Academy (2024)
- Google Analytics – Google Skillshop (2024)
- Google Ads Search – Google Skillshop (2024)